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IPRA
Case Study

prfit wellcomes Pandora with SS18 Collection Launch 

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Our first collection launch event was a big success.
Springs blooming fresh energy was all in the air, and the collection got  a big ''like'' from our guests.

Swissôtel The Bosphorus, Chalet season opening was a great hit

 

Swissôtel The Bosphorus’s renowned restaurant Chalet, which is situated in a 100 year old classic wooden cottage brought from Switzerland, makes its customers feel that they are on a mountaintop with its authentic decoration and warm atmosphere.

Celebrated BRITA and Pınar Altuğ Atacan collaboration at Hudson İstanbul

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Germany’s renowned brand for water filtration technology, BRITA’s Marketing Director Işıl Buldur and celebrity Pınar AltuÄŸ Atacan hosted the event with creative drink and detox tea recipes and various presentation techniques.

We carry on working with Tazedirekt !

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Our video is now ready!

We Met For The New  Generation Education Model:  

LEGO ® Education

 

Our event was a success with celebrities, bloggers and the press attending with their children.

Parents were informed about LEGO Education new models while children experienced the playful hands-on learning .

We Celebrate Bodrum!

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Kempinski Bodrum Barbaros Bay hosted a special event under the guidance of celebrity tour guide Saffet Emre Tonguc and we introduced our celebrity, journalist, blogger guests to a secret enchanted Bodrum, including historical places.

 

prfit had a unique experience with Yonca Ebuziyya, Yelda Ä°pekli, Özlem Güsar, Jülide AteÅŸ Ä°skeçeli, Emre Ä°skeçeli and Sinem Bayer…

Divarese AW17-18 press preview

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Italy’s timeless fashion brand Divarese 2017-18 Fall/Winter Collection launch took place at the Divarese Store at City’s with a record participation.

We introduced George Hogg to the Gentlemen of Istanbul

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The new collection of George Hogg, which combines the Brit elegance with gentleman style had been introduced/showcased with the “George Hogg High Sessions” event at House of Brothers.

Many celebrities from the business world participated the event. To name a few; Arda Can, Selim Demir, Sarp Evliyagil, Cem BaÅŸar, Tolga Sezgin, Eren Çamurdan, Yücel Özalp, KaÄŸan Gökalp, Erdem Ipekci, Cihan Albayrak, Tamer Yilmaz and Oytun Berktan.

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#oyshopressday EXCITEMENT 

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We shared Oysho’s first excitement in Turkey!

Executed Oysho’s first event in Turkey together.

​We gathered at Cezayir Istanbul for their Fall/Winter 17-18 collection launch.

Gathered for Beauty!

 

Introduced Thermage CPT, one of the most preferred medical aesthetic method around the world, at Müzedechanga with participation of celebrities, such as Deniz Akkaya, Tuba Ünsal, Gül Gölge Saygı, AyÅŸe KucuroÄŸlu, Pınar Hotiç, Merih Turan, Dr. Cansen Yeni, Gamze Cizreli.

Mothers from the Heart of Fathers

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This Mother’s Day we have decided to launch a different project with Marks & Spencer - “Mothers from the Heart of Fathers” and listened to fathers and sons.
Our guests were Kerem Alışık, Yağmur Atacan and Burak Kut.

Kerem Alışık put tears when he was talking about his mother Çolphan Ä°lhan. “She was an incredible woman, unbeatable warrior, super mom and fantastic business woman. She was always close to her family and had an incredible bond with me. When I was a little child I begged her to give me her arm, so I can have a piece of her with me all day at school. I remembered those days at her graveyard and made the same request before burying her.”

 

prfit was all over Hurriyet!

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Hurriyet’s May 7th issue was full with brands, which prfit represents.


AUVINTAGE - #kafatutuyoruz (we’re rebelling)


Kismet by Milka - #movingforward and Beyonce


Marks & Spencer - #babalarinkalbindenanneler (mothers from the heart of fathers) project was covered in Hurrriyet Cumartesi (weekend supplement of Hurriyet)

Lived the nature in the middle of the city!

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Did you know that Swissôtel The Bosphorus Ä°stanbul, located in the heart of Istanbul, has a a wonderful grove around it called Sultan Korusu?


Today we had our jogging and yoga in nature and then moved on to the Pürovel Spa & Sport and opened the pool season with a refreshing swim.

Not to mention the bbq party we had at Chalet’s garden!

Celebrated March 8 Women’s Day with super women!

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Our most recent guest for the regular Marks & Spencer talks was the renowned journalist Ayse Arman.


We were together with many productive, working, contentious women.

 

We were inspired from women and we gave power to women.

Marks & Spencer celebrated its 90th anniversary in lingerie

 

We gathered at Swissotel The Bosphorus to celebrate Marks & Spencer’s 90th anniversary for its lingerie line.

90 years of lingerie knowledge was shared with the guests with an unforgettable fashion show.

Work and Fun at the same time!

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Our work for Swissôtel The Bosphorus continues full speed, but it gives us great pleasure and fun at the same time.

Istanbul and Jazz

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We were thrilled to be a part of the opening of the legendary Jazz joint Les Ambassadeurs Bar at Swissôtel The Bosphorus with Kerem Görsev Trio concert.


The concert series ‘Ambassadors of Jazz Music are in Town’ were a great hit.

Gathered ASICS, coffee and music together!

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ASICS n’ Blend, a great gathering of city’s indispensable ASICS, coffee and music.

 

“Kalben” performed live while ASICS introduced the latest sneaker models while the guests enjoyed the smell and the aromas of coffee.

Never experienced Bebek like this!

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CASHMEREINLOVE hosted a special event under the guidance of Saffet Emre Tonguc and we introduced our fashion celebrity guests to a secret enchanted Bebek, including streets and buildings they have never been to.

Defne Ongun MüminoÄŸlu was at Marks & Spencer  and captured the Children Crowd

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This time we had our popular children’s book writer Defne Ongun Muminoglu at our regular Marks & Spencer talks, which took place at the flagship store at Bagdat Street.

 

Defne read a couple of books from her fun and educating series “With Burcu and Berk” with great enthusiasm and captured the heart of the kids. With her warm and animated story telling she inspired the children for developing reading habits and explained them the importance of education. The children then explored their creativity with a small workshop.

An event with Healthy Eating Emphasis

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Hosted health and beauty editors, bloggers and guests interested in healthy eating at a very insightful event at fitintime Etiler Studio.

 

Our speaker, fitintime’s healthy eating specialist Cenk Özyılmaz explained their new nourishment program.

 

His tips on healthy eating was perceived with great interest.

This time we ended it in the sea!

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We ended the summer with our first Asics Cesme Weekend.

 

ASICS Cesme Weekend was the first race ever ended in the sea and already got its place in the racing events.

Second year in a row in Verona!

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We have traveled once again with a group of 30 media and artist celebrities to participate at the Intimissimi’s special concept evening, which combines Opera on Ice with Fashion.

The event took place at the symbolic historical Arena di Verona. Combination of opera and ice skating was breathtaking. Highlight of the evening was the additions of famous designer Patricia Field, costume  designer of Devil Wears Prada and Sex and the City,  to the Fall/Winter collection.

ELLE Weekend got fit with“fitintime”

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9th Annual Elle Weekend guests trained with the fitintime trainers for the long weekend and returned home fit than ever.
First day fit intime master trainer Mehmet Çetin challenged the guests with “bootcamp Mix”
Second day it was fitintime’s yoga master-trainer Orkun Kargöz’s turn with “Hatha Yoga”
Third day, Saturday evening, the guests excercised Cardio, Martial Arts and Dance with Mehmet Çetin and Melis Gözde Özel
And the final day they ended the program with “Meditation” with Orkun Kargöz. Elle Weekend Guests were very happy with this active weekend.

“My Performance Is My  Style” Celebrities Met At Lucca, Bebek

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World leader performance footwear brand ASICS and BAPS (Body Arts Pilates Studio) organized a “Welcome Summer” party at Lucca Bar, Bebek.

 

Among the guests attending ASICS's “My Performance is My Style Welcome Summer” party were Berrak Tuzunatac, Hatice Aslan, Nil Karaibrahimgil, Yonca Tokbas, Niyazi Erdogan and many other famous names from fashion and art world.

With The “Calzedonia Pool Party”, Celebrities Said Hello To Summer!

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Calzedonia unveiled its 2015 summer swimsuit and bikini collection with a pool party accompanied by a mini fashion show.


Celebrities came together at the pool party organized by Italian swimsuit and bikini brand Calzedonia. Fashion editor and stylist Mert Aslan provided us with style tips regarding this summer’s beach trends.


Among the guests attending Calzedonia's party were Burcu Esmersoy, Merve BoluÄŸur, Atiye, Duygu Akdeniz, Neslihan Atagül, Pınar Tezcan, Selma Çilek, Meriç Küçük, Pelin Dündar, Güray Gürsel and many others.

Mert Aslan presented Banana Republic’s summer collection

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During Banana Republic’s new season launch at Ä°stinye Park Store, Fashion Editor and Style Consultant Mert Aslan introduced the Summer Collection to the  fashion and media celebrities and presented styling tips. This years collection is especially unique because it is the first collection of Banana Republic's Creative Director Marissa Webb.

ParkBravo is looking for its new Fall/Winter face on Instagram

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Following its tag line #yepyeniParkBravo, ParkBravo continues its summer campaign with #parkbravocesuryaz.

While continuing focusing on our summer collection, ParkBravo is looking for a new face for the new season on Instagram.

 

Following Hande Subaşı and Berrak Tüzünataç, Park Bravo is proud to announce that they are looking for a new face with an energetic Mediterranean soul and adventurous attitude for their Fall/Winter season. 

 

ParkBravo will select its adventurous, brave woman on Instagram.

 

We await your feeds on Instagram at #ParkBravoBenBuradayım

Marathoners Forced Their Limits with ASICS

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We were in Ä°znik for Turkey’s biggest ultra-marathon.
This year, master marathoners from all around the world competed at the Ä°znik Ultra Marathon sponsored by ASICS.
 
ASICS Team Turkey members which also includes Yonca TokbaÅŸ, went head to head with ASICS Team France. After the Marathon they gathered around Ä°znik Lake and got some rest.

Aéropostale

“Live Love Dream”

 

Explored Aéropostale's “Live Love Dream” collection after starting a beautiful springday with Çizenbayan's yoga session. 

Calzedonia Fashion Show 2015

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On April 15, we were in Verona for traditionalistic Calzedonia Fashion Show.

 

Every single year Calzedoniahas surprised us and this year they turned the catwalk into a magical jungle.

 

Calzedonia presented #CLZ 2015 beachwear collection with a wonderful showand choreography and also made a strong impression especially with model selection.

Performance Meets Style

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We have celebrated our most exciting and passionate project - ASICS and Niyazi Erdogan - with a party at The Vault Karakoy.

Many renowned fashion and art celebrities joined us to celebrate the ASICS spring/summer collection, including Niyazi Erdogan’s 16 piece special capsule collection inspired by ASICS.

Shlomit Malka x Harper's Bazaar

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We hosted the Intimissimi's spring/summer model Shlomit Malka for the Harper's Bazaar's cover shooting.

 

Combination of the beautiful model and the breathtaking Spring/Summer 2015 collection of Intimissimi made the process fun and the result wondrous.

Ana Beatriz Barros x ELLE

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We hosted Brazilian top model and Intimissimi's new face Ana Beatriz Barros for ELLE Turkey’s August cover shooting.

 

As the fabulous Intimissimi collection, Ana Beatriz’s positive energy and professionalism joined forces, the shooting fit into a very efficient one-day event.

Mert Aslan x Calzedonia

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Calzedonia Istinye Park store event, #leathermania, under the patronage of Fashion Editor and Style advisor Mert Aslan was a great success with participants from celebrities and media.

 

Mert Aslan, gave many tips on how to combine the seasons most favorite, leather tights.

Banana Republic

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Did you say fitting 2 events in a day?

 

As our beautiful, multi tasking model Berrak Tüzünataç beamed from @ ParkBravo to Swissotel once the clocks hit 12 noon, we started to work on the infamous Banana Republic FW14 launching event.

 

Once the Banana Republic launch event was over at Swissotel Living Terrace, we have crowned our hardwork with a group selfie.

IOIOP Ice Has Never  Been So Hot

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On September 20, 2014, we went to Verona with a delegation of 25 reporters to witness the beauty and the heat of the Intimissimi on Ice Opera Pop.

 

With an audience from more than 30 countries, Intimissimi on Ice Opera Pop, was just an incredible show.

 

Was tiring but definitely worth it. Its impact is still on.

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